One of the most common things I hear from organizational leaders is how can I/we grow my network, my business, my career... How can we get more customers, visibility, sponsors members and profits, etc.? We should first start with the question, “why”? This is what provides our anchor. Once we determine our anchor, we can then move to the importance of value. You see, to grow our organization, our networks, our associations, we must start with adding value. It’s what brings people to your events, and more importantly, it’s what keeps them there.
I have had many conversations with volunteer leaders looking to build their chapters. I always recommend trying to find ways to add more value as a resource. Unfortunately, many of us forget what value means. It’s really simple if you look through the lens of the other person. The definition includes “the importance, worth, or usefulness of something”. Adding value can be as simple as bringing a smile to someone’s day.
Today we have more competition than ever, and if we want to grow our association, we must start by adding value! To do this, we need to stop pursuing and start attracting... we must learn to become more of value, so we can have more value to offer...
So where can we start?
Smile and Be Compassionate,
Creative and Connected,
Conversational and Collaborative,
Anticipating and Analyzing,
Inviting and Welcoming,
Resourceful and Relevant,
Service with Excellence,
Engaging and Encouraging,
Empathetic and Energetic....
Texas SHRM continues to look for ways to add value for the 32 chapters across the great state of Texas. In fact, this blog is one of the ways we have added value. We hope you see this as more value for you, your team, and members… to ultimately add more value as a chapter. You see, when we give value, we will be valued... which inspires people to be part of our communities, and part of something of value!
Jim Rohn once said, “success is not pursued, but attracted”. How can we attract more? It starts with becoming more so we can add maximum value in every role!
How can we add value this year? Start by giving...
Quote of the Day: “If it were easy, it would have no value.” Bill Toomey
Call to Action: Ask your team this week, what value do we provide our members or sponsors?” Write it down, share with others and find ways to build on it for members to see, feel, and understand the value… It just may be the most important exercise you can do this year!
Help us in 2021… Have ideas to share or stories that have made impact in your chapter? If so, please send to firstname.lastname@example.org for a future “blog” feature!
Texas SHRM Mission Connecting and Supporting SHRM chapter leaders to elevate the HR profession through education, advocacy, and leadership development.
Author: Bruce Waller